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Denna uppsats har med syfte att belysa några av de utmaningar som Gasellföretag ställs inför vid genomförandet av IS/IT strategier under perioder av snabb tillväxt. Studien inleds med en genomgång av funnen tidigare forskning och litteratur för att definera centrala begrepp och skapa en lägesuppfattning på ämnet. Baserat på tidigare forskning och litteratur definerades tre utmaningsområden, lednin
Kombucha, a traditional fermented tea beverage, is gaining popularity for its health benefits due to its bioactive compounds, especially glucuronic acid, known for detoxifying and hepatoprotective properties. Despite its significance, factors influencing glucuronic acid levels are not well understood. This study investigated the impact of initial sugar concentrations (4%, 6%, 8%) and tea types (bl
This thesis explores the efficacy of sentiment analysis within digital marketing, examining its role and success through qualitative methodologies, including semi-structured interviews with industry professionals. As digital marketing evolves, understanding consumer sentiment becomes crucial for tailoring strategies that resonate with target audiences. Our study delves into the application of Natu
Purpose: This study investigates the impact of personified brand strategies on consumer engagement on TikTok, a popular social media platform. The research explores how global consumer brands utilise brand anthropomorphism, with a distinction among brand ambassadors, brand spokespersons, and user-generated content (UGC), to engage with consumers on TikTok. Methodology: A quantitative content anal
Per- and Poly-fluoroalkyl substances (PFAS) are persistent environmental contaminants with significant health risks due to their resistance to natural degradation and potential adverse effects on human health. This study aims to evaluate the effectiveness of 8 commercial nano-filtration (NF) and reverse osmosis (RO) membranes in treating PFAS-contaminated drinking water. The objective was to asses
The objective of this study is to explore differences between prominent and subtle product placement (PP) interaction levels on consumer cognitive, behavioral and affective outcomes within virtual reality (VR) gaming context. Leveraging a quantitative approach, the study employs a between group experimental design to investigate the influence of in-game advertising (IGA) interactivity on advertise
Sustainability communication within the fashion industry remains constrained despite a growing focus on sustainability initiatives by brands. This master’s thesis investigates this constraint, often referred to as ‘green blushing’. Using qualitative research methods, this study examines the phenomenon through a case study of the Swedish fashion brand Kappahl. The findings reveal various factors co
Bakgrund: För att nå samhällets satta klimatmål behöver energiförbrukningen sänkas. Målet genererar ett behov att utforska nya energieffektivare ventilationslösningar. Ett alternativ är att använda markförlagd ventilation som är en mer etablerad teknik i varmare klimat och nyttan med ett sådant system i svenskt klimat behöver därför undersökas. Systemets fördelar och problematik behöver utredas sa
This paper explores how barriers and risks are perceived by different actors involved in Northvolt's establishment in Skellefteå, Sweden, through the Multi-Level Perspective (MLP) and risk perspective. The study employs a qualitative research design and utilizes document analysis and semi-structured interviews to collect data. The findings contribute to the existing risk framework by introduci
This thesis presents an exposition of some parts of the paper: Quotients of triangulated categories and equivalences of Buchweitz, Orlov and Amiot– Guo–Keller, by Iyama and Yang. Our contribution is to present the results and applications in a way that does not require too much knowledge or familiarity with the area and to include more detail than what is usually done. The Verdier quotient is a co
This study aims to investigate the ecological sustainability of different beverage packaging and compare this to consumers’ perception of the most environmentally friendly packaging type. A literature analysis was made to understand the advantages and disadvantages of different packaging as well as consumer behavior from other surveys in other studies. Lastly this study conducted and preformed its
In the contemporary global economy, capitalist resource extraction is an increasingly dominant feature. In this context, demands on mineral resources have driven mining industries to expand into untapped rural frontiers in the global South. This research explores life on such a frontier, and focuses on local political resistance to mining and the capitalist driven processes of agrarian differentia
Automatiseringen har stora effekter på dagens arbetsliv, och branscher inom kategorin “viktiga samhällsfunktioner” är särskilt viktiga att inblick i då de har en avgörande funktion för att upprätthålla samhällets grundläggande värden. Därför riktar sig uppsatsen in på att analysera hur automatisering framställs i branschspecifika tidningar för industriell, finansiell och juridisk sektor. Genom att
Local knowledge in vulnerable communities can be vital when developing adaptation and mitigation strategies especially as issues such as sea level rise in Falsterbo become more prominent as global warming increases. At present, traditional local knowledge is often explored within indigenous communities but significantly less so in western communities. The importance of local knowledge, in regards
This thesis investigates whether there is a difference in yield to maturity at issuance for green bonds, called greenium, in the Nordics compared to some Western European countries. By using cross-sectional data for 2602 green bonds and conventional bonds. We perform coarsened exact matching (CEM) to match green bonds to similar conventional bonds and conduct a regression to investigate if there a
Sammanfattning: -Titel: Effektivisering av detaljplaneprocess -Författare: Maryam Abo Taha & Soundos Harba -Handledare: Radhlinah Aulin, Universitetslektor, Docent, Avdelningen för Byggproduktion. -Examinator: Anne Landin, Professor, Avdelningen för byggproduktion, Profilområdesmedlem, Lunds Tekniska Högskola profilområde: Cirkulär byggindustri. -Syfte & mål: Syftet med detta examensarb
Background: Recent research has begun to challenge the traditional view of conscientiousness as solely beneficial, suggesting a potential reverse-U-shaped relationship with subjective well-being (SWB). Yet, while some studies have found this curvilinear association, overall findings remain inconsistent. This study proposes the limited conceptualization and measurement of conscientiousness within
