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Titel: Sales promotions påverkan på konsumenters köpbeteende - en mixed method-studie som undersöker sales promotions påverkan på konsumenters lojalitet och dess bidragande till överkonsumtion Seminariedatum: 2020-06-03 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Linnea Agorelius, Sandra Bodell & Martin Rismyhr Handledare: JaTitle: Sales promotions effect on consumer behaviour - a mixed method study examining sales promotions effect on consumer loyalty and its’ contributory to overconsumption Seminar date: 2020-06-03 Course: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits Authors: Linnea Agorelius, Sandra Bodell & Martin Rismyhr Advisor: Jayne Jönsson Keywords:

The purpose of this study is to gain further insight into the ways by which performance management systems affect the identities of employees by empirically studying a consulting firm that uses a combination of quantitative assessment and qualitative assessment in its making decision-making. We seek to understand the identity effects that result in so-called “avoidable” attrition/turnover amidst k

The present study aims to investigate the motives behind the culture of silence among young adults in Malmö. Based on the purpose, the study is expected to contribute with knowledge of the police's experience of silence culture among young people and how police officers handle meetings with young people in Malmö who do not want to comment in interrogation situations due to prevailing norms of

Syftet med studien var att undersöka hur gymnasielärare som undervisar i matematik på gymnasienivå arbetar med och använder sig av digitala verktyg i matematikundervisningen samt vad de har för uppfattning om digitala verktyg och Skolverkets riktlinjer i frågan. Studien utfördes på fyra gymnasieskolor i södra Sverige med en kvalitativ forskningsmetod med semi-strukturerade intervjuer. Det teoretis

This thesis introduces two management styles labeled “exploitative” and “accommodative” with their fundamental definitions derived from Brenner & Vinacke studies in the 1970’s. Three hypotheses regarding gender, success and age, with the main variable being a gender neutral society, are created and researched through the creation of a questionnaire with the help of statements from the MACH IV,

This thesis analyses theories of science expressed in Swedish publications grounded in leftist academia, and left-wing student circles, Zenit and Häften för kritiska studier [Notes on Critical Studies] during the years of 1967-1969. Based in constellation research constructed by philosopher Dieter Henrich, the essay reconstructs two separate constellations in leftist academia at the time: the Alth

Purpose: The aim of this thesis is to investigate the effects of CEO narcissism in relation to corporate performance and whether there are distinct differences between companies earlier in the corporate life cycle and more mature firms. Methodology: This thesis uses quantitative method with a deductive approach. Five regression models were constructed to investigate the research question. Theore

Syfte: Syftet med studien är att studera varför företag väljer att inte delta i vissa vinstgenererande marknadsföringsaktiviteter. Detta ska analyseras genom en fallstudie och en senare medieanalys av evenemanget Black Friday. Metod: Studien utgår ifrån en fallstudie av evenemanget Black Friday och analysmetoden utgörs av en systematisk medieanalys. Datainsamlingen för medieanalysen gjordes i dat

In 2018 the Relativistic Heavy Ion Collider (RHIC) reported sig- nals of a strongly coupled quark gluon plasma. This plasma is thought to be the reason for J/psi suppression when a fraction of the produced J/psi's dissolves due to the high-energy density of quarks and gluons. In this thesis, it will be investigated whether the suppression can be uniquely attributed to such a plasma. A model, b

The potential for making profits investing in cryptocurrencies, the hedging benefits and the role in global economy, make it relevant to study the determinants of cryptocurrencies and to analyze different returns prediction models. Previous studies have focused one or some cryptocurrencies, this study analyzes the cryptocurrency market as a whole and finds the determinants of the cryptocurrency ma

This thesis is about the copyright protection for single dance moves. The purpose of this thesis is to come to a conclusion as to whether single dance moves could be protected by copyright in Europe and if it should be protected. These questions originate from the United State lawsuits against the gaming company Epic Games and their use and sales of allegedly copyright protected dances. The firs

Syfte: Syftet med studien är att få en djupare förståelse för sambandet mellan behovet av att känna sig behövd och individers motivation. Mer specifikt kommer IT-chefers upplevelser om att känna sig behövda sättas i relation till det låga behovet av ledarskap inom kunskapsintensiva företag. Detta för att på en mer utförlig nivå förstå vilken roll det låga behovet av ledarskap spelar för motivation

The development of new heat exchanger patterns is ever changing. Companies are constantly pushing innovation to satisfy costumer needs in terms of thermal efficiency, reliability and serviceability. In this thesis, the implementation of dimples in the corrugated pattern of a plate heat exchanger is investigated to increase the thermal efficiency. The thesis comprises three studies, moving from re

De senaste åren har tarmfloran blivit mycket omtalad eftersom den visat sig spela en viktig roll för hälsan, och till och med kopplats till vissa sjukdomar. En sådan sjukdom är celiaki, en livslång inflammatorisk sjukdom som drabbar i snitt 1.5% av världens befolkning. Om en person med celiaki får i sig gluten, svarar deras immunförsvar med en inflammatorisk reaktion. Detta i sin tur aktiverar celCeliac disease is a chronic inflammatory disorder of the small intestine, triggered by gluten in genetically susceptible individuals. The inflammatory and autoimmune aspects of this disease involves the intricate interplay of the immune system and gut microbiota, and celiac disease has repeatedly been associated with dysbiosis of the gut flora. Probiotics have been suggested as an alternative trea

Patients with Cystic Fibrosis develop chronic infection in the lungs. Achromobacter xylosoxidans is an opportunistic pathogen that is frequently found in the lungs of the patients. In the present study, phylogenetic analysis on whole genome sequences from patients with A. xylosoxidans was performed and libraries were prepared with information on genetic variation both in the entire genome and in c

Aktivitet hos humlor och fjärilar Vad är egentligen aktivitet? Tänk på det som om när du funderar på att gå och handla. Du vill inte handla när alla andra gör det för då kommer det vara stor konkurrens när du väl ska betala i kassan. Samtidigt vill du inte komma försent till affärerna och riskera att varan du ska handla tagit slut. Så frågar är: När är den optimala tiden att handla? Lite på samBiodiversity of bumblebee and butterfly species in the agricultural landscape are declining and conservation actions are needed. Conservation measures have the potential to be more effective if they are conducted at the right time. Previous studies have investigated the patterns of activity of bumblebees and butterflies. However, they have failed to look at differences in activity depending on spe

Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. We conducted a multi-method qualitative study, combining observations and interviews in order to explore and understand the online customer journeys of consumers

The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. Firstly, understanding how the South Korean beauty industry advertises its products abroad through social media outlets;

In September 2017, freelance journalist Shiori Itō filed a lawsuit against the prominent TV reporter Noriyuki Yamaguchi for sexual assault. The somewhat obscure investigative and legal handling of the case prompted notable international media coverage, however domestic coverage has been comparatively scarce and apathetic. The media’s act of presenting news in a certain manner is referred to as med

The electric vehicles are increasing in popularity year by year. However, the market demand for such technology is still moderate and most traditional actors within the automotive industry are having a hard time adapting to this new stage. What poses threats to the survival of some actors can simultaneously become a great opportunity for the emergence of new major players. This paper looked at the