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This thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. These researchers call for an inclusive place brandin
The purpose of this study is to examine how organizations are trying to rebuild their trust and reputation when they are communicating directly with their customers on social media in a crisis, and to examine how well the organization’s choice of crisis communication fits the crisis type. The aim is also to study how organizations are using the interactive functions on social media in their crisis
Passwords are one of the most used tools for authentication. Because of this, password managers have been developed to allow for increased protection and usability when managing passwords. However, the research of password managers in the context of usability coupled with diffusion of technology is unclear. Thus, the study’s purpose is to investigate how usability influences management of and the
Title: Mobile Social Commerce in China: The interactive role of platforms Date of the seminar: 4 June 2019 Course: BUSN39 Degree Project in Global Marketing Authors: Jiewen Cheng & Svenja Sabrina Tänzer Supervisor: Tommy Shih Keywords: mobile s-commerce platforms, interaction, communication, community, commerce Thesis purpose: This thesis aims to give a better understanding of the intera
Denna uppsats har till syfte att undersöka ifall inskränkningar i upphovsrätt för parodier är i svensk rätt i linje med unionsrättsliga förpliktelser eller ifall svensk rätt måste anpassas. Parodi är ett humoruttryck som grundar sig på användande av annans verk och används ofta för att kritisera eller förlöjliga en särskild konstform, verk eller konstutövare. Parodier har en nära relation till ytThis essay aims at examining whether the exception for parodies in copyright law in Sweden is in line with obligations in the EU or if the Swedish law needs to be adjusted. Parody is a form of humorous expression that rely on the use of another’s work and is often used to criticise or mock a particular art form, work or artist. Parodies have a close relation to freedom of expression which may hav
Denna studie har som syfte att undersöka hur humor kan användas som en kommunikationsstrategi i ett förebyggande kriskommunikationsarbete för att skapa en krismedvetenhet hos en målgrupp, och därmed bidra till forskningsfältet inom strategisk kommunikation och digitala medier. Forskning gällande humor som strategi i kombination med riskkommunikation är dock begränsad och uppsatsen har således en aThis study aims to examine how humour can be used as a communication strategy in a crisis communication work with an objective of creating crisis awareness among the target audience and through this, contribute to the research field of Strategic communication and digital media. Research concerning humour as a strategy combined with risk communication is yet limited and therefore this paper has the
The Peace Agreement between Farc-EP and Juan Manuel Santos is the result of a complex dialogue, not only between the signing parties but also between the victims, the opposition, the international community and the civil society. The agreement entails a narrative that recognizes the armed conflict and proposes a path to end it while bringing peace and reconciliation. The settlement incorporates le
Entrepreneurial passion (EP) has been hailed as a facilitator of venture performance,entrepreneurial skills, and psychological wellbeing. Yet, the concept is underexplored in entrepreneurship research, specifically among entrepreneurship graduates. This thesis aims to understand the influence of EP on the career path of entrepreneurship graduates by studying eight recent graduates from two Scandin
Syfte: Syftet är att undersöka unga konsumenters uppfattning om lojalitet inom klädbranschen samt deras upplevelse av företags lojalitetsprogram i relation till kundlojalitet. Metod: Denna kvalitativa studie har en abduktiv ansats där en kontinuerlig reflektion av teori och empiri har genomförts under hela skapandeprocessen. Den kvalitativa datainsamlingen har realiserats genom 14 stycken semistr
När en människa avlider kan det för de anhöriga kännas som om världen rasar samman. Att tvingas ta avsked av någon man älskar för sista gången kan vara oerhört svårt och smärtsamt, och dessutom är begravningar för många en ovan situation. I sådana situationer kan det vara svårt att vara sig själv. Syftet med studien är att fördjupa kunskapen om hur människor i sorg kommunicerar icke-verbalt med va
Studien syftar till att undersöka hur svenska företag använder sig av femvertising i sin digitala kommunikation. Studien görs ur ett kritisk feministiskt perspektiv och studerar och analyserar hur kvinnor och kvinnlighet porträtteras i marknadsföring idag samt hur feminism används för kommersiella syften. På så sätt syftar studien till att bidra med kunskap kring hur postfeministiska diskurser anv
Denna studie syftar till att undersöka organisationskultur och belysa hur kommunikation används för att bygga en stark organisationskultur. Fyra svenska organisationer som bevisligen har en stark organisationskultur med medarbetare som trivs, används som empiriskt exempel för att visa hur framgångsrikt kulturarbete kan förstås i praktiken. Studien presenterar, analyserar och jämför dessa organisat
Hållbarhetsfrågan är viktig för samhället, företag och individen, vilket leder till att en motreaktion till shoppingdagen Black Friday växer och allt fler företag tar ett avståndstagande från överkonsumtion. Därmed ämnade studien till att undersöka hur företags avståndstagande från Black Friday kopplas till hållbar marknadskommunikation, och hur dessa avståndstaganden påverkas av grafiska tecken.
The impact natural catastrophes have on society has become increasingly costly in recent years. This has led to a higher need for financing, which has historically been provided by (re)insurance companies. However, as these costs are slowly becoming too large for them to bear, insurance-linked securities such as catastrophe (CAT) bonds have been created to spread this risk to capital markets. The
The major problem when developing primers and probe sets for detection of HIV-1 is its high genetic variability and strong ability to mutate. HIV-1 is divided into four groups, M, N, O, P based on genetic similarities, and there are more than 70 different circulating recombinant forms. The aim of this master thesis was to develop new primers and probe for a novel quantitative PCR analysis method f
This essay examines how femininity is created and portrayed in the marketing discourse about sex robots. We have conducted a discourse analysis and deconstructed visual and textual material from five websites that sell sex robots, based on Laclau and Mouffe’s discourse theory. The results conclude that the marketing discourse about sex robots both produce and reproduce norms about sex, gender and
Title: A framework for understanding the cost of servicing customers when orders are at risk of late delivery – A case study at Tetra Pak Authors: Simon Lundqvist and Alexander Olsson Supervisors: Eva Berg, Division of Industrial Management and Logistics, Lund University Michael Hultberg, Global supply planning manager, Tetra Pak Examiner: Jan Olhager, Division of Industrial Management and Logisti
This research focuses on analysing the impact that the increased women political participation has on the Human Development of Mexico. The research aims to expand our knowledge and understanding on how is that an increased presence of women in a legislature can affect the development of a country. The theoretical basis of this work is found on the theories of Gender and Development; Human Developm
How we choose to invest in the future generations is becoming increasingly imperative as researchers learn more about the long-term consequences of early childhood. The early-life literature suggests that empowered mothers invest more into their children and that matrilineal females are more empowered than patrilineal counterparts. To further understand the role of female empowerment on early chil
