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Abstrakt Titel: Sjuksköterskors och verksamhetschefers syn på kompetensstegen för sjuksköterskor inom offentligt drivna vårdcentraler i Region Skåne Bakgrund: Svårigheter att rekrytera nya medarbetare, brist på effektiv användning av befintlig kompetens samt att säkerställa kompetensutvecklingen utgör en stor utmaning för vården. Tanken med implementering av kompetensstegen i primärvården i Region
Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. These drivers are then analysed by researching two case studies, Hein
A prerequisite for the effective conservation of species, is the accurate assessment of a species’ distribution and numbers. In order to look into the population sizes of birds, a quantitative atlas project from 1981 included a total count of the inland birds in the Faroe Islands. The aim for my thesis was to look at the population changes from 1981 until 2020, by repeating the 1981 atlas project,
Parkinson’s disease (PD) is a highly heterogenous disorder characterized by bradykinesia, rigidity, rest tremor and non-motor symptoms like cognitive impairment, anosmia, and sleep disturbance. The underlying pathological hallmarks of PD are the degeneration of dopaminergic pigmented neurons in the substantia nigra pars compacta, neuroinflammation and, alpha synuclein inclusions accumulating into
Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. Two case studies were conducted and analyzed over two time periods by applying the ‘Corporate Brand Identity Matrix’ and ‘4A:s of r
Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’
Utvecklingen av anjonbytarmembran som kombinerar långvarig termokemisk stabilitet, hög hydroxidjonledningsförmåga med adekvata mekaniska egenskaper för alkaliskt elektrokemiskt system, är för närvarande ett brett forskningsområde. I det aktuella arbetet undersöker vi radikalpolymerisationen av allylamin, särskilt i organiska lösningsmedel, som uppnåddes genom direkt polymerisering av den protoneraThe development of anion-exchange membranes that combine long-term thermochemical stability, high hydroxide ion conductivity with adequate mechanical properties for alkaline electrochemical system, is currently a wide research area. In the present work, we investigate the radical polymerization of allylamine, especially in organic solvents, which was achieved by directly polymerizing the protonate
This thesis examines the relationship between the architect and its digital tools, from the perspective that technology constantly is evolving. We believe that the architect’s relationship with its tools changes with the advancement of technology. That being said, we developed an investigative methodology based on generative design that we later applied to a more conventional architectural project
Amning under barnets första månader minskar i Sverige. Nittiofem procent av nyblivna mödrar i Sverige ammar, helt eller delvis, under barnets första vecka, vilket tyder på att de flesta har intentionen och viljan att amma. En stor andel kvinnor upplever dock problem vid amning, vilket kan förklara varför många slutar amma tidigare än amningsrekommendationen anger. Syftet med studien är att beskriv
The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases.By combining the time and quantity scarcity appeal as well as
Travel today is not as self-evident as it has been the last few decades. This paper takes on a mission to investigate how external factors such as natural disasters, geopolitical tensions, and above all; epidemics, call for an external crisis communication for travel and tourism companies.
Purpose: The importance of satisfying each target groups’ needs and wants is increasingly becoming harder though the consumers are more aware and knowledgeable concerning the environment and healthier food choices. This paper examines how the newly launched Swedish tex-mex brand, Frankful, is satisfying the needs and wants of their target group, millennials, through their unique positioning and br
Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. As such, different conceptions of corporate branding, nation branding a
Hur olika ekonomiska indikatorer och faktorer förutsäger och påverkar dödligheten i prostatacancer har i detta arbete undersökts. Tidigare forskning tyder på att där är fler faktorer som påverkar dödligheten i prostatacancer utöver sjukvårdsfinansiering och produktionsfaktorer inom sjukvården. En linjär regressionsmodellen har satts upp för sambandet mellan dödligheten i prostatacancer och total s
Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. This will be done by examining and defining Aaker’s four criteria of signature stories for non-American brands to improve the criteria’s definition, explanation and usage. Design/methodology/approach – The research is
Bakgrund: Forskningen inom omvårdnad ökar och det är av största vikt att distriktssköterskor håller sig uppdaterade om den senaste kunskapen för att öka patientsäkerheten och för att upprätthålla god kvalitét på omvårdnaden. För distriktssköterskan åligger det att ta reda på nya metoder och kunna ta del av ny forskning. Möjligheten till kompetensutveckling påverkas av tidsbrist och att arbetsmiljö
This study examines the impact of IoT on the supply chain management and digital marketing in the fast fashion industry with a focus on Zara. The theoretical framework is based on Porter’s Five Forces Framework and dynamic capabilities. The theory assists in understanding the competitive forces in the fast fashion industry and the capabilities necessary for firms to utilize IoT to develop new comp
Water use in greenhouse can be optimized by switching to alternative sources of irrigation water and building zero-liquid discharge systems that recirculate greenhouse effluent. The use of brackish groundwater (BGW) has become a popular option for greenhouses that have adopted reverse osmosis (RO) to reduce the salinity of their source water. Similarly, RO has emerged as the most commonly used des
The purpose of this research paper is to explore the perceptions of advertised social activism and its impact on a financial services sector brand's image. The study is of a qualitative and inductive nature based on literature review along with findings of 12 semi-structured interviews. This paper's findings suggest that a favourable impact of advertised social activism on consumer percept
