How IKEA’s founder exported a certain image of Sweden – from frugality to ‘fika’
This article is over 5 years old, and the information may therefore be outdated. Sweden is trending right now, with cultural concepts such as “lagom” (just enough) and “fika” (coffee break) selling everything from books to fashion. The nation is often seen as a social democratic model country, where people are egalitarian, wealthy and happy. As Ingvar Kamprad, the founder of the Swedish multinatio
https://www.lunduniversity.lu.se/article/how-ikeas-founder-exported-certain-image-sweden-frugality-fika - 2026-04-21
