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Denna uppsats undersöker influencers roll på den samtida svenska bokmarknaden. Syftet i denna uppsats är att belysa svenska influencers samtida samarbeten på Instagram med Storytel. Diskursen ska föras till ett bredare perspektiv om litteraturens villkor på den svenska bokmarknaden. Frågeställningarna är följande: vad kännetecknar svenska influencers marknadsföring av böcker genom sponsrade instag
Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. The scientific community has studied AI for many years to build an understanding of what purposes it could be used for. However, few studies have examined how and why A
In today’s city branding field, a gap exists between research and practice. A gap made more evident since the field has moved to prefer a participative approach, where stakeholders are more acknowledged as an important part of the city branding process, illustrating the little knowledge of stakeholders’ own practices. This study undertakes a mission of moving forward in the research field by shedd
Sustainability has emerged as a critical aspect of business operations globally, encompassing environmental impact, social responsibility, and governance factors. With its ability to allocate financial resources, the banking sector plays a unique role in achieving global sustainability goals. This makes it vital for banks to prioritize sustainability and embed it as a core value due to customer de
The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. This is conducted by analyzing expressions a
This research paper analyses the impact of HIV/AIDS on cassava production on a panel of two countries from Sub-Saharan Africa: Tanzania and Nigeria. It covers the 1990-2021 time period. In addition, it provides a zoomed-in investigation on each country using time and country fixed effects, covering the same timeframe. This work contributes to the literature in three dimensions. First, it investiga
This study aims to examine the ways in which followers can influence the co-construction of leadership in a research and development company. The concept of boundaries of influence is presented and discussed in relation to previous research. The identification of enabling and disbaling behavior and its effects on organizational members' boundary of influence is explored.
Previous research suggest that immigrants face significant disadvantages in the European labour markets, and that the magnitude of this disadvantage differs based on several factors such as gender, region of origin and educational attainment. Literature and theory present possible explanations for this, one of which being discrimination. Discrimination towards immigrants could be expressed through
Enligt EUs senaste direktiv kan medlemsländernas befintliga byggnader behöva energieffektiviseras. Hittills har byggnaders energianvändning beräknats med normaliserade brukare, vilket avspeglat byggnadernas medelanvändande baserat på befintligt brukarbeteende. Förändringarna ställde krav på bättre underlag för brukarrelaterade indata, samt även på en metod för energiberäkningar av vädring. Därför The latest European Union directive pressures the member states to increase existing building energy efficiency. Calculations of building energy has in Sweden a dependency of normalized user behaviour data, which has reflected the average use based on existing data. Changes increase the demand for better background data on usage of dwellings, as well as a method for calculating the energy use due
Denna studie syftade till att undersöka studenters attityder kring grupptillhörighet och sociala normer inom studiesociala sammanhang i Lund. Tre huvudområden identifierades för att studera fenomenet närmare: alkoholens betydelse, det sociala sammanhanget och sexuella övergrepp. En enkätundersökning genomfördes med deltagare från Lunds universitet (N = 133). ANOVA-analyser och χ² Goodness of Fit-tThis study aimed to investigate students' attitudes towards group affiliation and social norms within study-social contexts in Lund. Three main areas were identified for closer examination: the significance of alcohol, the social context, and sexual assault. A survey was conducted with participants from Lund University (N = 133). ANOVA analyses and χ² Goodness of Fit tests were employed to exp
Syfte:Syftet med studien är att undersöka om och hur Covid-19-krisen har påverkat användningen och förekomsten av earnings management i börsnoterade bolag i Sverige. Metod:Studien är av kvantitativ karaktär och antar en deduktiv ansats. Resultatet har framställts med beräkningar enligt den modifierade Jones-modellen, samt genom multipla regressioner. Resultatet har sedan analyserats med utgångsp
The underrepresentation of women in management has been extensively studied over the years. Although research proves the many benefits of gender-diverse teams, and many initiatives have been introduced to promote them, this still remains an issue today. This paper was conducted as a case study, allowing the authors to explore an unique setting within an multinational organization, exploring and id
The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. By employing Cifci e
Fler och fler livsmedelsprodukter dyker upp på marknaden som marknadsförs som miljövänliga, jämfört med liknande alternativ. På senaste tiden har forskning om insekter som livsmedel fått ett lyft, även om få produkter finns tillgängliga för konsumenter än. Mjölbaggen, Tenebrio Molitor, är en insekt som nyligen blev godkänt livsmedel i Europeiska unionen. Proteinet i mjölbaggar anses näringsrikt ocNew food products are constantly put on the market. Today the focus often lies in creating nutritional and sustainable products to reduce the environmental impact of the product in question. One example of this is the approval of the yellow mealworm, Tenebrio Molitor, as a novel food in the European union. To efficiently include the protein fraction of the yellow mealworm into food formulations, k
This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. Initially we analysed n
Småhus avser friliggande en- och tvåbostadshus samt par-, rad- och kedjehus. Småhusbostäder är vanligt förekommande i Sverige men de senaste åren har nybyggnationen av dessa bostäder legat på en oförändrad nivå samtidigt som antalet nybyggda bostäder i flerbostadshus ökat kraftigt. Andelen nybyggda småhus har således minskat de senaste åren och bakgrunden för arbetet har därför varit att besvara fSingle-family housing is a relatively common type of housing in Sweden. Even though the demand for this type of housing is higher than the supply, the share of new construction is decreasing in favor of multi-family housing. There has been a significant increase in new housing construction as of late, however the amount of new single-family housing has remained constant. The purpose of this paper
Forskningsfrågor: Hur har tillitsbaserad styrning och ledning tillämpats i praktiken i en svensk gymnasieskola? Vilka upplevelser har de anställda på skolan av tillitsbaserad styrning och ledning och vad det har medfört i verksamheten? Syfte: Undersöka hur tillitsbaserad styrning och ledning kan tillämpas i praktiken i en svensk gymnasieskola och vilka upplevelser de anställda på skolan har av anResearch questions: How has trust-based governance been applied in practice in a Swedish upper secondary school? What kind of experiences does the employees at the school have of trust based governance and what it has entailed for the school activities. Purpose: Study how trust-based governance can be applied in practice in a Swedish upper secondary school and what kind of experiences the employe
Teknostress är ett fenomen som uppstår när det är svårt att behärska ny teknik. I takt med teknikens ständiga utveckling föds teknostressen hos människor när oförmåga att hantera tekniken blir påtaglig. Tidigare forskning på området har fokuserat mycket på att undersöka teknostress på arbetsplatser för att hitta svar på hur effektiv ny teknik är och hur stor den negativa aspekten av stress egentl
