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This thesis examines how brand positioning of beauty brands, differentiating between high-end and mass-market, influences the engagement rate of consumers on Instagram and TikTok, and explores the role of platform type and content likability in explaining this relationship. As social media continues to shape the way consumers interact with brands, engagement metrics have become key indicators of s
This study investigates continuance intention to use Duolingo from a post-adoption perspective, drawing primarily on the Expectation-Confirmation Model (Bhattacherjee, 2001). In gamified mobile language learning, value is not achieved through initial adoption alone, but through repeated use that supports meaningful learning progress. Therefore, this study examines why active users intend to contin
Recommender agents providing personalised recommendations for customers on online webstores or video streaming platforms have gained a lot of attention recently with the advancement of Artificial Intelligence improving their accuracy and efficiency. However, due to the black box nature of machine learning, sometimes it is difficult for consumers to understand why a certain set of items are recomme
This thesis explores how consumers interpret and emotionally respond to AI-driven changes in the communication of iconic brands. As artificial intelligence becomes increasingly integrated into marketing and brand communication, it raises questions about how such changes affect consumers’ perceptions of authenticity, trust, and emotional connection. Through a qualitative study, the research examine
Textilavfall är ett globalt problem med stora konsekvenser för miljön. Endast i Europa slängs 7–7,5 miljoner ton textilier bort varje år, vilket motsvarar cirka 15 kilo textilavfall per person och år. Textil återvinning kan vara ett sätt att reducera mängden textilavfall som hamnar i deponi eller förbränns, genom att istället använda avfall som råvara för nyproduktion. En storskalig implementering
This study aimed to examine counselors' and one school nurse's perspectives on eating disorder issues and body dissatisfaction among young men. The theoretical framework used for the study was R.W Connell's theory about hegemonic masculinity and Ervin Goffman's theory about stigmatization. To collect the empirical data, the study used a qualitative method followed by semistructured
This master degree thesis project focuses on assessing the performance of flat-sheet ceramic silicon carbide (SiC) microfiltration membranes used for rainwater purification. The rainwater roof runoff samples were collected from a sedimentation tank installed in the Pilot Hall at Kemicentrum, Faculty of Engineering, Lund University, Sweden. Two membranes were tested in multiple varying fouling and
This qualitative study examines how professionals describe support provided by selected support services for men who have been subjected to sexual violence and analyses how these descriptions can be understood in relation to norms of masculinity. The study is based on seven semi-structured interviews with professionals from different support services, including health care, social services, and lo
Resultatet visar att BIM har stor potential att förbättra bygglovsprocessen genom bättre informationshantering, tydligare visualisering och minskad risk för informationsförluster. Intervjuerna visar att BIM redan används inom projekteringen men kommunala verktyg är anpassade för PDF-filer och pappersbaserade handlingar. Studien visar även att öppna standarder och gemensamma riktlinjer är avgörande
The increasing global demand for energy and the need to reduce industrial emissions have made energy efficiency a central focus in process industries. Therefore, this thesis investigates system-level optimization strategies for a closed-loop cooling system utilizing seawater. A system commonly used in heavy process industries, with a focus on both design and operational improvements. The study eva
Thesis Purpose This thesis examines how AI-first versus human-first brand communication influences perceived warmth, perceived competence, and brand trust across healthcare and insurance contexts, and whether these effects differ between the two industries. Methodology A quantitative between-subjects experiment employing a 2 x 2 factorial design was conducted. Participants (N = 259) were randomly
Föreliggande studie syftade till att undersöka prediktiva samband mellan konflikthanteringsstilar, emotionell intelligens och relationsnöjdhet i parrelationer och genomfördes i en svensk kontext. Följande forskningsfråga formulerades: I vilken utsträckning predicerar konflikthanteringsstilar och emotionell intelligens upplevd relationsnöjdhet hos individer i parrelationer? Studien baserades på en The present study aimed to examine predictive associations between conflict resolution styles, emotional intelligence, and relationship satisfaction in couple relationships, within a Swedish context. The following research question was formulated: To what extent do conflict resolution styles and emotional intelligence predict perceived relationship satisfaction amongst individuals in couple relati
This study examined differences between sport-specific and general eating behaviours in recreational athletes and investigated whether injury severity, athletic identity, and conformity to masculine norms predicted eating-related outcomes following sport injury. The original sample consisted of N = 161 recreational athletes; however, after applying the exclusion criteria and including only injured
Thesis aim: This study explores how meaning-making and a feeling of collectiveness among HYROX participants contribute to the growth and visibility of the sport, examining how individual meaning-making, collective belonging, and digital participation operate together to drive organic growth. Theoretical Perspective: The study draws on three streams: the effects of consumption practices (meaning-ma
Internrekrytering av chefer är en vanlig rollövergång i dagens organisationer, där en individ går från rollen som kollega till rollen som chef. Tidigare forskning visar att övergången kan bidra till bland annat karriärutveckling och tillvaratagande av befintlig kompetens, men präglas samtidigt av en komplexitet genom förändrade roller och omformade sociala relationer. Dock tenderar dessa förändrin
Syftet med föreliggande studie är att undersöka sambandet mellan samvetsgrannhet, konstruktivt ledarskap och organisatorisk resiliens, samt hur self-efficacy fungerar som en medierande faktor i en byggkontext. En kvantitativ tvärsnittsstudie genomfördes via en enkätundersökning med 54 individer hos byggföretaget Peabs krisorganisation. Detta analyserades med korrelations-, regressions- och medieriThe aim of the present study is to evaluate the influence of conscientiousness and constructive leadership prediction capabilities on organizational resilience. Self-efficacy is analyzed as a mediating variable in the relationship between each factor and organizational resilience. The study was conducted as a quantitative cross-sectional study based on a survey distributed at the Swedish construct
Denna kvalitativa fallstudie undersökte hur chefer på senior nivå beskrev sina resonemang och strategier i grandparent-intervjuer vid bedömningen av kandidaters kulturella passform samt hur de uppfattade att dessa intervjuer kunde bidra till att forma och reproducera organisationskulturen. Studien genomfördes inom ett anonymiserat stort internationellt företag i teknikbranschen, där grandparent-inThis qualitative case study examined how senior-level managers described their reasoning and strategies in grandparent interviews when assessing candidates´ cultural fit, and how they perceived these assessments as contributing to the shaping and reproduction of organizational culture. The study was conducted in an anonymized large international technology company where grandparent interviews were
Syftet med studien var att undersöka om olika batcher av kikärtsmjöl från fabrik hade skillnader i sammansättning, funktionella egenskaper och termiska egenskaper efter proteinextraktion. För att praktiskt utvärdera proteinernas funktionella egenskaper testades de extraherade proteinisolaten även som ersättning för äggula i majonnäs. Två batcher av kikärtsmjöl genomgick alkalisk proteinextraktion
Det huvudsakliga syftet med denna studie var att undersöka könsbias i skattningen av ledares ledarskapsförmåga, samt undersöka om könsbias i dessa bedömningar kunde prediceras av deltagarnas grad av sexism. Totalt deltog 136 unga vuxna i Sverige (58.8% kvinnor) i vinjettstudien där de skattade ledare, utifrån en kort text, på fem dimensioner rörande ledarskapsförmåga. Sexism mättes genom Swedish MThe primary aim of this study was to investigate gender bias in the evaluation of leadership ability among leaders and to examine whether these evaluations could be predicted by the participants' degree of sexism. A sample of 136 participants (58.8% women) took part in the vignette study where they scored the leaders, from a short text, across five dimensions regarding leadership ability. Sexi
In the contemporary marketing era dominated by social media, internet memes have emerged as a powerful tool for brands to generate consumer engagement. Memes successfully combine two important entertainment aspects: culture and humour. Whether and how different humour styles lead to greater engagement for brand memes has remained relatively unexplored. Therefore, we investigate this using today’s
